Begin By Downloading Your Section Lists
If you are a Section Chair and you do not already have access to your Section's roster, please contact unitsupport@asme.org for information on how to get access.
Recruit Effectively Face-to-Face. It’s Easier than You Think!
Not comfortable with sales? Few people are . . . but the truth is that every day you unconsciously persuade people (colleagues, bosses, and family) to do what you want them to do. You sell your perspective or idea by showing what’s in it for them.
It’s easy to apply the same principles and persuasion techniques you have already mastered to talk about ASME membership. Here’s how . . .
Follow These Seven Simple Steps for Recruitment Success:
- Be prepared. A downloadable membership application is available at www.asme.org/Membership/Join
- Take advantage of a wealth of information on benefits. Have on hand current and accurate information about member benefits and local events available at www.asme.org/Membership/Benefits
- Reflect on the primary reason you first joined, and why you continue your membership. A personal anecdote, relating how ASME has helped you, is often most compelling. You know the value of membership – the challenge is to communicate it to your fellow engineers.
- Listen to colleagues – uncover the need. Once you’ve determined your fellow engineers’ needs, tailor your message to address those needs, showing specifically how ASME can help.
- Be enthusiastic, and don’t let objections throw you. Objections – particularly “I don’t have the time” or “I don’t have the money” – are a natural part of the sale. Objections are often a request for more information, or may give your member prospect a pause, a chance to think through the idea of joining.
One of the best ways to deal with objections is the “feel, felt, found” method. For example, if someone tells you that membership is too expensive, you can reply, “I know how you feel and know how hard we have to work these days to make every dollar count. Others felt that way, until they found that membership paid for itself – from discounts on conferences and courses to the invaluable networking opportunities. Give it your own personal touch.
- Follow up with your prospect. Generally you have to reinforce and reiterate the reasons for joining ASME at least once.
- Practice these steps and don’t get discouraged. You are helping your colleagues, ASME and the engineering profession by getting the word out there, just as your work as an ASME member helps the Society and your profession.
Sample Letters, Emails and Phone Scripts
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